- Brightness Booster technology that helps improve brightness levels
- Enjoy viewing the finest details in ultra-fine colors
-Eye protection feature
- α9 of the seventh generation works with artificial intelligence, and the resolution improvement system works with artificial intelligence that helps improve the resolution of the content to reach 4K resolution, and the feature of adjusting and customizing picture settings
-Dolby Atmos and Dolby Vision technology to enjoy watching movies and games, VRR technology to improve response time and reduce image stuttering, and G-Sync and Freesync technology
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